Bom chicka wow wow, it's that time again!
We've all heard at least one blogging success story: ''he was offered a book deal within two months!''; ''she was invited to sit front row at a fashion show!''; and ''she quit her day job to begin editing a fashion magazine for SEALS!'' (Really? Now THAT I haven't heard!)
Of course, all of these tales are excellent for fuelling the motivation fire when it feels like our spark is starting to fade (and after all, seals deserve to be stylish, too!), but they can also prevent us from taking any real action: ''oh, I don't need to tell anyone about my website!'' Made-Up Person #1 might think. ''The cheques and sponsorship deals and fabulous opportunities will come rolling in and seek ME out!'' And yes - they might! (Hey, anything's possible, right?!) But given the fact that it's estimated that two blogs are created every SECOND, there's also a significant chance that they won't - I mean, how will all of these literary agents and fashion designers find you? Don't leave your fate up to the (unfavourable) odds that the editor of Vogue will just so happen to stumble across your blog: tell them about it first!
Firing off a quick ''hi Anna! My name's Peggy Sue and being the editor of my favourite style bible, I thought you might be interested in my new website showcasing all things style!'' e-mail only takes a few minutes to whip up, and immediately increases the amount of people who know that you exist. ''But what if they don't REPLY! What if they think my e-mail is STUPID!'' Made-Up Person #2 may cry. (Gosh, I LOVE these made-up people!) Hey! That's okay! You've introduced yourself and at any rate, they're at least going to click your link, aren't they? That's an extra hit that you didn't have before, and a brand new pair of eyes being laid on your handiwork. Brilliant!
Whether it's penning a letter to an interior design magazine about your homewares blog or writing to a media company about some projects that you're working on which you think they could be interested in, make a connection (or twenty!) somewhere!
With the (censored for privacy!) lovely Scribbles of ScribblesNZ in Auckland, New Zealand!
Weird Analogy Time: Like delightful, sparkly fish, we're all frolicking around in the same swimming pool: let's help eachother out and swim together!
Comment on other people's blogs, link to them where and when you can, and be as supportive, friendly and encouraging of one another as you can possibly be. Why? Well goodness me, it's karma 101! But secondly, in addition to helping them, you never know when they might (and will) be able to help you.
In Australia, pizza chain Crust have built an outstanding following (literally!) through devising a campaign on Twitter whereby if you tweet ''I'm entering @crust_pizza's #Crust Free Pizza Fridays'', you're immediately in the running to win five free pizzas delivered to your door.
Magazine Shop 'Til You Drop have recently created an incredible stir by organising a great ''shoe drop'', hiding pairs of designer heels, sneakers and flats across Australia and tweeting clues about where to locate them.
What do these three campaigns have in common? They're all genius! Exciting, unusual and EXACTLY the sort of occurence that generates discussion, interest, word-of-mouth referrals and publicity.
Fear not: you don't have to start frantically flinging out gifts and free products like there's no tomorrow (unless you want to!); the aim of the curiosity building game is to contemplate what you could do to evoke a similar hype or buzz!
Well-ity well, that's it! Once again, an enormous thank-you to everyone who commented, read and shared their wonderful links in this series! I hope it's provided some useful food for thought and ideas but of course, if you have any questions, please let me know in the comments section and I will do my best to try and find an answer! (Even if it involves admitting that I have absolutely no idea and will have to find out somewhere else.)
Coming Later This Week: BAGELS! No, silly me. That's just my afternoon tea!
What's Really Coming Later This Week: My thoughts on what makes compelling, so-good-that-you-memorise-their-website-address-and-visit-it-even-when-they-haven't-posted-something-new content, and OTHER BLOGGERS! (Definitely not my afternoon tea.) They'll be sharing their number one tip for hustling, and what helped them to network, promote and get their blogs out there!
This advice is like a breath of fresh air! Al these expert blogging sites with all this mumbo jumbo that i dont understand thank you
I'm stumbling this because it's such a good article (and series!) and I like to share the love. I'm just recently learning that helping/promoting bloggers you like also helps you in the long run.
i just found your blog two days ago i think (and i think i've already left like...five comments...haha) and i am loving these posts so much! it's so hard to get the word out there and sometimes i feel like there are a zillion other sites out there just like mine. these tips on how to get the word out and how to be more creative are really helpful.
I really love this series :)
I am not blogging to promote a business, but to practice and perfect my writing style, "build my brand" (so cliche, I know!) and, hopefully, help me to launch a freelance writing career. I will definitely start doing some more schmoozing via twitter, and letting companies know when I recommend their products :) Fantastic tips!
Thank you xxx
OMFG, thank you sososo much! I took your advice on telling a company that you wrote about them, and now they're putting a link to my blog on their website and a free dress! I know I've thanked you so many times before but it means the world to me that my blog is starting to get some recognition, which is mainly thanks to you!
I cannot thank you enough, seriously.
Wow! I loved this! I just discovered you via comments and I adore your energy and enthusiasm!
So I totally responded to you on my own blog, until I realized how silly that was.
Anyway, what I said was: I LOVE THIS SERIES. Hands down, love it. I also love to YOU wrote it--because I feel like you have such a unique style & personality & you write about this topic so differently than others have.
I'm going to pimp this series out like crazy. Looking forward to the next installment!
I've really loved this set of posts :]
Really amazing. So full of tips & inspiration and so helpful :]
Great series of posts :)
Making friends online is one of the real benefits of blogging, I've found. Meeting them in real life is even better. I've experienced a huge amount of generosity and friendship from friends I've met online.
Another insightful, inspiring post! I will definitely be trying out some of your tips.
I just want to say thanks again for all the tips, they've really helped and I'll definately put them into use.
Really, these tips have helped me beyond belief!
i've loved this series! another great post! thankyou for providing such wonderful insight!
Hee hee that's me in that picture. And that mall trip was awesome. Longer visit next time pls!
I'm so glad I found your site! I've just launched my site and have been trying to work out more ways to increase traffic and to get my blog out there.
Your suggestions have given me some great ideas :D
Allie O'Bannon - Oh, shucks. Thank-you so very much, Allie! I'm so glad to hear that you've found it helpful, and ooh, new business cards! How exciting! And you are more than welcome!
Brianna - Do, do! :) And thank-you very much!
Julie - That's awesome! I always feel like such a goober (sheesh, did I really just type that?! I'm a bigger goober than I originally thought!) when I meet people in person who only know me from Frock & Roll - online you have the beauty of editing and time, in person I'm always worried that I'll just sound like a silly, bumbling fool! ;D I Oh, well. That doesn't stop me from doing it anyway! :p
Euforilla - Thank-you so much! And hey, I enjoy it regardless! :D
Another good one!!
It may be time for me to really think about what I want to do for my blog ;)
I'd love to meet all my favourite blogger, but you all live so far away u_u.
I did meet a Mexican blogger living in Sweden when she was here for Christmas hols. It was awesome!!! It's like an instant connection because you all know so much about eachother, I loved it :DD.
aaaaaaaaaaaaah i loved this so much :) i've been thinking about starting my own blog for a while and even though i'm still not sure about whether i can be bothered or what i want it to be about haha, this was so interesting.
ps if i do start one i'll let you know! :) :)
Have I mentioned how much I have loved this series? It's been so amazingly helpful, I actually put in an order for business cards this afternoon, something I thought I should hold off on until I'd built the site up a little bit more.
I think what this has really taught me is that if my end goal is to create a brand/business, then I need to start from Day One instead of waiting to see if it's worth it or not. I need to devote 100% into my brand from the get go.
Thank you so much for the wonderful articles!